Solutions

The Brand Protection Platform™

Brand equity—one of the global enterprise’s greatest assets—directly impacts revenues, reputation and customer relationships. As business moves online, an enterprise’s greatest challenge is defending its brand from ever-evolving online risks.

Virtually every corner of the enterprise is affected. From the eCommerce unit focused on traffic and sales to the legal department charged with protecting intellectual property … from the manufacturing group managing a distributed global supply chain to the marketing team relying on brand reputation—the task of defending the brand online spans the enterprise.

At MarkMonitor®, we believe a holistic approach—encompassing systematic prevention, detection, and rapid response—is most effective at defending an enterprise’s brand on multiple online fronts. That’s why we created the MarkMonitor Brand Protection Platform: a modular, customizable, and seamlessly integrated suite of hosted and Advisory Services that enable each organization to mount an optimal defense against online threats to its brand.

The Platform provides an unsurpassed level of visibility and actionable intelligence enabling stakeholders across the enterprise to prevent and defend against online brand abuse.

Each solution within the Platform addresses a specific area of online brand abuse.

Domain Management protects an enterprise’s portfolio of domain names by providing 100% visibility and control over global domains.

Online Trademark Protection™ protects against trademark abuses, traffic diversion, and brand defamation.

Online Channel Protection™ prevents, detects, and halts counterfeit, pirated, and gray market sales of an enterprise’s branded goods.

AntiPhishing Solutions protect an enterprise’s reputation and customers against phish attacks that can steal revenue and erode customer trust.

At the core of each solution is technology—proprietary algorithms that filter & prioritize relevant brand abuse information for swift response—plus an array of strategic alliances that give us access to the broadest set of Internet data sources in the industry.

Also pervasive across the Platform is an emphasis on prevention, rapid enforcement, and rapid return on investment. These capabilities are founded on an array of attributes unique to MarkMonitor: an unmatched breadth of online data; proprietary filtering algorithms that ensure data relevance for each of our customers; and automated enforcement measures that enable enterprises to focus attention where it’s needed most.

To assure rapid deployment and ROI, the Brand Protection Platform consists of fully-hosted (Software-as-a-Service) solutions that eliminate the need for large infrastructure investments or lengthy implementation efforts. Additionally, a full suite of complementary Advisory Services is offered for those enterprises who want the benefits of brand protection without draining internal resources.

Holistic. Comprehensive. Modular. Hosted. And easily augmented with expert Advisory Services. The MarkMonitor Brand Protection Platform is ready to address the unique brand protection needs of any and every global enterprise.